Why Choose Branza?
These are some of the features and reasons why we are your one-stop-shop when it comes to local online marketing.
SEO Optimized Website
The first thing your customer will see when they enter your new website is the look, feel, and design of it. It is said that people’s impressions on a company is judged within the first 7 seconds of viewing a product. We know the importance of beautiful design, and we won’t be satisfied until your website is perfect.
Our websites are built upon the popular open-source content management system (CMS) known as WordPress. WordPress powers over 60 million websites worldwide. WordPress is powerful, robust & durable. Influential sites like MSNBC TV, Variety & BBC America use WordPress to run their site! On top of a great community developed CMS you’ll be receiving the latest and greatest in web programming trends. Our website’s utilize both HTML5 and Schema.org. Both of these web technologies speak directly to search engine bots and explicitly communicate what your website is about.
Search Engine Optimization (SEO)
Search Engine Optimization or “SEO” for short is the process of creating websites that are easily readable by search engine robots. The job of search engine bots is to decipher whether or not a website is truly relevant to a key phrase. It’s been reported that there are over 200 different factors the major search engine companies use to assess what is relevant and what is not. It’s our goal to construct a website in such a way that makes it easier for search engines to understand the context of your site and to get your site ranked for your keywords.
Adwords PPC Campaigns
Adwords campaigns is without a doubt the safest, most reliable & affordable way to achieve frontpage placement on search engines. Our Adwords team is capable of performing keyword research to ensure that your campaign is utilizing the most useful, and the most helpful keywords related to your industry. After your keywords have been chosen our Adwords specialist will build your campaign and get the ball rolling on your front-page placement.
Local Maps Optimization
Local Maps is a great way to achieve even more exposure on search engine providers. There’s an ever increasing number of searches being performed for local business services. It’s critical that your local business be on Maps to ensure that your easily accessible to your demographic. Maps isn’t like a PPC Adwords campaign; You cannot simply pay for organic maps placement.
To get Maps placement takes time, takes true relevancy & takes an intimate knowledge of ever-changing algorithms. Our Maps manager has exceptional knowledge in implementing this service for your business so that it can achieve placement on Google’s special mapping 10-pack. We’ll get you there sooner than later.
Smartphone and tablet adoption is rising everyday and with that so does the importance of having a mobile friendly website. Mobile sales have already surpassed desktop sales and the mobile internet usage will also surpass desktop usage by the end of 2014. That is why having a website that caters to every device is essential to any business, large or small.
Search Engine Marketing (SEM)
Not to be confused with “SEO”, “SEM” or Search Engine Marketing, is the process of buying traffic through paid search listings. Branza uses the Google Adwords tool to bring exposure to local businesses. As mentioned before, Adwords is the most reliable way of achieving front-page placement on Google.
Our customer service is more than willing to help you through your Branza experience. You can feel free to call in if you have questions, comments, concerns or any changes that you’d like to be made to your site. Our customer service team is available from 8AM to 5PM and can be reached at 866-323-7538.